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☆ How Parrot Analytics shook up Hollywood by picking streaming hits
  + stars: | 2023-09-08 | by ( Lucia Moses | ) www.businessinsider.com   time to read: +10 min
The Hollywood strikes thrust Parrot Analytics, which measures film and TV demand, into the spotlight. Parrot Analytics, a decade-old research firm, has in recent years built a complicated reputation in Hollywood with its proprietary system for measuring audience interest in films and TV shows. As streaming consumption skyrocketed and companies like Netflix kept audience data under wraps, Parrot offered one of the few apples-to-apples measurements across different series and films. Some producers and agents say Parrot has brought much-needed transparency to content measurement. "Parrot Analytics would reward quite a few shows that weren't the most viewed shows in America," he wrote.
Persons: Wared Seger, Seger, Parrot, he's, Seger's, Nielsen, Discovery's Max, Julia Alexander —, —, It's, HBO's Casey Bloys, Avalon, Jon Thoday, Matthew Ball, shouldn't, Guy, aren't, it's Organizations: Hollywood, Netflix, SAG, Alliance, Producers, ABC, Nielsen, Disney, CAA, Amazon's, Writers Guild of America, Warner Bros, Amazon Studios Locations: Hollywood, LA, Seger, New Zealand, Boston, America
☆ We identified the 112 top executives at Warner Bros. Discovery under CEO David Zaslav as the year-old company takes aim at Netflix and Disney
  + stars: | 2023-05-15 | by ( Claire Atkinson | Lucia Moses | Taylor Tyson | ) www.businessinsider.com   time to read: +2 min
Warner Bros. One year after Discovery acquired WarnerMedia, WBD CEO David Zaslav faces economic headwinds and an ad slump. Insider mapped out the 112 most powerful people under Zaslav leading WBD film and TV studios, HBO, CNN, and more. One year after the merger that created Warner Bros. While Kathleen Finch has joined the mix with her portfolio of Discovery channels, top TV execs from the WarnerMedia regime — HBO's Casey Bloys and Warner Bros. TV studios chief Channing Dungey — are still in place.
☆ We mapped out the 113 most powerful people at Warner Bros. Discovery after a blockbuster merger and a tumultuous year of layoffs and cuts under CEO David Zaslav
  + stars: | 2023-04-20 | by ( Claire Atkinson | Lucia Moses | Taylor Tyson | ) www.businessinsider.com   time to read: +2 min
Warner Bros. CEO David Zaslav is focused on rebuilding but faces economic headwinds and an advertising slump. Insider mapped out the 112 most powerful people under Zaslav leading WBD film and TV studios, HBO, CNN, and more. One year after the merger that created Warner Bros. While Kathleen Finch has joined the mix with her portfolio of Discovery channels, top TV execs from the WarnerMedia regime — HBO's Casey Bloys and Warner Bros. TV studios chief Channing Dungey — are still in place.
☆ How HBO's content chief plans to grow the audience for Warner Bros. Discovery's new mega-streamer with DC and Warner Bros. shows
  + stars: | 2023-03-01 | by ( Lucia Moses | ) www.businessinsider.com   time to read: +8 min
HBO's Casey Bloys revealed his content strategy on "The Watch" podcast and in a talk with Parrot Analytics. Bloys also shared what's ahead for HBO Max once it combines with Warner Bros. Despite economic pressures on streaming, he's not worried that HBO content will suffer. "Euphoria" is second only to "Game of Thrones" in most-viewed HBO shows, but Bloys was hesitant at first to develop its hit 2022 prequel "House of the Dragon," he told "The Watch." And he pointed to more Batman spinoffs like "The Penguin" that's coming to HBO Max and will star Colin Farrell.
☆ HBO's content chief reveals plans to build audiences for HBO Max and Warner Bros. Discovery's new mega-streamer with DC and Warner Bros. shows
  + stars: | 2023-02-14 | by ( Lucia Moses | ) www.businessinsider.com   time to read: +8 min
HBO's Casey Bloys revealed his content strategy on "The Watch" podcast and in a talk with Parrot Analytics. Bloys also shared what's ahead for HBO Max once it combines with Warner Bros. Despite economic pressures on streaming, he's not worried that HBO content will suffer. And even after Bloys took on oversight of HBO Max Originals in 2020, "The idea is to do things that are not necessarily for HBO," he told "The Watch." And he pointed to more Batman spinoffs like "The Penguin" that's coming to HBO Max and will star Colin Farrell.
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